Davines: Sustainable Beauty for Your Hair and the Planet

In a world increasingly conscious of the environment, wellness, and authenticity, Davines stands out as a brand that combines professional haircare excellence with sustainability and ethical innovation. Born in Parma, Italy, Davines has become a global symbol of conscious beauty — where looking good doesn’t mean compromising the health of your hair, your skin, or the planet.

An Italian Legacy Rooted in Innovation

Founded in 1983 by the Bollati family, Davines began as a research lab creating high-end haircare formulas for renowned cosmetic companies. Over time, it evolved into a brand with its own identity — one that remains deeply connected to its Italian roots while leading the industry in sustainable practices and scientific innovation.

From its humble beginnings to becoming a globally recognized name, Davines has always stood by one vision: “Sustainable Beauty.”

This concept isn’t just a marketing slogan. It’s the cornerstone of everything the brand creates — from the ingredients it selects, to the way products are packaged, manufactured, and delivered.

What Makes Davines Unique?

At the heart of Davines lies a powerful fusion of science and nature. Every product is developed with advanced research and cutting-edge technology, paired with natural ingredients sourced responsibly — many of them from local Italian Slow Food Presidia.

Here’s what sets Davines apart:

• ✅ Certified B Corporation: Recognized globally for meeting the highest standards of environmental and social impact.
• ✅ Carbon Neutral Headquarters: All production at the Davines Village in Parma is powered by renewable energy.
• ✅ Recyclable, minimal-impact packaging: Designed to be beautiful, practical, and planet-friendly.
• ✅ Cruelty-Free: Never tested on animals and always safe for the environment.

Discover the Power of Targeted Haircare Solutions

Davines offers a range of haircare lines that are not only luxurious and effective but also created to cater to specific hair types and needs. Whether your hair is dry, damaged, frizzy, colored, or fine — Davines has a solution that blends performance and purity.

Let’s take a closer look at some of their most iconic collections:

🌿 OI – Radiance, Softness & Anti-Aging

The OI line is a global bestseller and the perfect introduction to Davines. Infused with Roucou oil, rich in beta-carotene and antioxidants, OI delivers intense softness, shine, and protection from environmental damage.

• Best for: All hair types, especially dull or aging hair
• Key products: OI Shampoo, OI Conditioner, OI Oil, OI Hair Butter
• Highlights: Silky texture, weightless shine, and a luxurious fragrance

🌱 NOUNOU – Nourishment for Dry or Treated Hair

Nourish and revive damaged or chemically treated hair with NOUNOU. Made with Fiaschetto tomato extract from southern Italy, this line deeply hydrates without weighing hair down.

• Best for: Dry, bleached, permed, or relaxed hair
• Key products: NOUNOU Shampoo, Conditioner, Hair Mask
• Highlights: Deep repair, softness, and improved elasticity

💜 LOVE – Tame Frizz or Define Curls Naturally

The LOVE line comes in two varieties: LOVE Smoothing for frizzy hair and LOVE Curl for wavy/curly hair. Formulated with Sicilian Minuta olive extract and almond extract, these products enhance texture while reducing frizz.

• Best for: Curly, wavy, or unruly hair
• Key products: LOVE Curl Shampoo, Conditioner, Mask / LOVE Smoothing Shampoo & Conditioner
• Highlights: Natural definition, anti-frizz effect, lightweight hydration

🌾 Naturaltech – Scalp and Hair Health Solutions

A fusion of nature and advanced trichology, Naturaltech is a treatment-focused line that addresses scalp and hair conditions like hair loss, dandruff, sensitivity, and oiliness.

• Best for: Targeted concerns and scalp care
• Key products: Energizing Shampoo, Calming Superactive, Purifying Gel
• Highlights: Dermatologically tested, plant-based actives, immediate results

💧 Essential Haircare – Beauty Meets Biodiversity

This versatile line supports biodiversity by using local Italian ingredients from Slow Food Presidia. Every bottle of Essential Haircare reflects Davines’ commitment to both performance and the planet.

• Best for: Daily use, based on your unique hair type
• Key products: DEDE, MELU, VOLU, MINU, SOLU, MOMO
• Highlights: Tailored haircare, minimal impact packaging, 100% renewable energy production

Sustainability in Every Step

Davines doesn’t treat sustainability as an afterthought. It’s part of the DNA of the brand. Every decision — from sourcing to product development — is guided by environmental responsibility and social impact.

🌍 Packaging That Protects More Than Just the Product

All packaging is designed to be minimal, beautiful, and eco-conscious. Davines uses post-consumer recycled materials, bioplastics, and glass, depending on the product. Labels are printed with eco-friendly inks, and refills are encouraged where possible.

🍃 Biodegradable Formulas

Davines formulas are up to 98% biodegradable, ensuring that what goes down your drain doesn’t harm aquatic life. The ingredients are chosen not only for efficacy but for how easily they return to the Earth.

🏡 Made in Italy with Care

All Davines products are crafted at the Davines Village in Parma, a state-of-the-art, carbon-neutral facility that reflects the company’s philosophy of transparency, innovation, and care. It’s not just a factory — it’s a community, a garden, and a model for the future of beauty manufacturing.

Why Choose Davines?

When you choose Davines, you’re not just buying shampoo — you’re choosing a lifestyle. A statement that beauty should feel good, do good, and look good. You’re choosing:

• 💚 Professional salon-quality results
• 💚 Naturally derived, high-performance formulas
• 💚 Zero animal testing
• 💚 A B Corp certified brand
• 💚 Elegant, minimal Italian design
• 💚 Free samples and free delivery over €65 (Italy)

Real Beauty, Real Responsibility

Davines believes beauty should be inclusive, honest, and regenerative. The brand continually supports community initiatives, educates professionals and consumers about sustainable beauty, and reinvests in research that prioritizes human and environmental health.

With global recognition and a loyal following of hairstylists and beauty lovers, Davines proves that sustainability and luxury are not opposites — they are the future.

Conclusion: Beauty with Purpose

Whether you’re switching to cleaner beauty, looking for salon-level performance at home, or supporting companies with a conscience, Davines is a brand you can trust. Rooted in Italian heritage and guided by a deep respect for people and nature, Davines offers more than just haircare — it offers a vision for a better world.

So treat yourself to products that care for your hair and the planet. Choose Davines — where ethics meet aesthetics, and every bottle tells a story of beauty, responsibility, and innovation.